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At Easy Organic Limited (referred to as “we,” “us,” the “Company,” or “EO”), we value and respect the privacy rights of visitors to our website and individuals who engage in or access our services, activities, or online content (collectively known as “Services”). We are committed to ensuring that the collection, transmission, storage, and usage of personal data comply with the Personal Data (Privacy) Ordinance, Cap 486 of the laws of the Hong Kong Special Administrative Region (referred to as the “PDPO”). By providing your personal data to us, you consent to this Privacy Policy.
The term “personal data” in this policy refers to the definition provided by the PDPO.
This Privacy Policy Statement applies to our website and other business activities.
You can access our website without providing any personal data. However, when you participate in or sign up for our Services, we collect personal data from you to ensure the provision of those Services. While you have the option to decline providing personal data, it may limit our ability to provide the Services to you. By submitting your personal data, you consent to its use as outlined in this Privacy Policy Statement.
The personal data collected from you may be used by the Company for the following purposes:
– Identifying you and any accounts you hold with us.
– Enabling the provision of Services to you.
– Conducting identity verification and/or credit checks.
– Determining and verifying your eligibility for discounts and promotions on products and services.
– Processing applications or renewal applications for our business partners’ products and services on your behalf.
– Processing payment instructions or collecting outstanding amounts related to the provision of Services.
– Order processing, billing, and fulfillment.
– Storing your personal data to streamline future purchases.
– Direct marketing of the Services and products/services offered by our business partners.
– Designing services tailored to you.
– Conducting research, statistical analysis, and behavioral analysis.
– Conducting program viewership surveys and analysis.
– Profiling customers and analyzing purchasing preferences.
– Enabling participation in interactive features, such as sharing shopping experiences with friends or individuals.
– Making suggestions and recommendations for Services or goods and services that may interest you.
– Customizing our website and content to your preferences.
– Providing customer services.
– Handling complaints, account enquiries, and any claims or proceedings.
– Fraud prevention and detection.
– Auditing purposes.
– Making disclosures as required by applicable laws, rules, and regulations.
– Any other purposes directly related to the original purpose of data collection.
The types of personal data collected by the Company may include, but not limited to the following:
1. Personal and contact information such as name, gender, age group, telephone number, social media contact, email address, residential address, delivery address, and billing address.
2. Account details, including credit card account numbers or user accounts.
3. Payment transaction details with EO payment merchants.
4. IP address, real-time geographic location data, browser settings, browsing records, and other internet log information of your computer or mobile device.
We keep all personal data collected confidential. However, when necessary to comply with statutory obligations, provide Services, or carry out the original purpose or directly related purposes for data collection, we may disclose personal data to the following parties (within or outside Hong Kong):
– Competent courts of law, law enforcement agencies, or other governmental or statutory authorities, institutions, or organizations.
– Company’s associated companies, business partners, contractors, agents, sellers, or suppliers involved in sales, marketing, administration, or provision of Services.
– Company’s business partners, including insurance companies processing insurance applications, claims, or handling enquiries.
– Persons under a duty of confidentiality to the Company, such as IT consultants, data processors, auditors, accountants, or lawyers.
– Banks, financial institutions, insurance companies, credit card issuers, or debt collection agencies.
Please note that any information, other than personal data, sent or posted voluntarily on our website or any part of it will be considered non-confidential and non-proprietary. We reserve the right to use, reproduce, disclose, transmit, publish, or post such information freely, including passing it to associated companies for development and marketing purposes.
We may also share non-personal data, such as anonymized and aggregated data related to sales transactions, user traffic, logistics, and warehouse performance, publicly and with partners, including business partners, sellers, suppliers, start-up entrepreneurs, and academics.
We make every reasonable effort to store personal data securely and keep it in a safe place. However, please note that while we strive to maintain the security of transmission, we cannot guarantee its absolute security.
If you purchase products or services from our business partners, your personal data will be transferred to them and governed by their privacy policy, which is beyond our control. Please refer to the relevant privacy policy of our business partner for more information.
If necessary, we may transfer personal data to locations outside the Hong Kong Special Administrative Region for the purposes for which the data were collected. All such transfers will comply with the requirements of the PDPO.
Unless legally required to retain your personal data for a specified period, we will only keep it for as long as necessary to fulfill the original purpose for which it was collected.
Occasionally, we may use your personal data to send you news, offers, promotions, and joint marketing communications, requiring your consent. We may contact you through various channels, including email, social media, SMS, WhatsApp, text/picture/video messages, telephone, or mail.
Your name, email address, telephone number, contact address, social media contact, age, product and service portfolio information, transaction patterns and behaviors, browsing records, content viewing habits, and personal interests may be used for direct marketing of our Services and products/services offered by our business partners, advertisers, or registered merchants of EO.
If you prefer not to receive direct marketing communications from us or our marketing partners, you can opt out at any time by updating your preferences through your registered account or using the unsubscribe link provided. Upon receiving your request, we will cease using your personal data for direct marketing as soon as possible, without charge.
We use cookies on our website to enhance your browsing experience and improve our Services. Cookies are small text files placed on your computer or electronic device. They allow us to recognize you, obtain information about your preferences and online behavior, track items in your shopping basket, conduct research and analysis, target marketing campaigns, and provide a more efficient and secure online experience.
The information obtained from cookies does not necessarily contain personal data. While we may collect information about your computer or device, such as IP address, browser settings, browsing records, and internet log information, it may not personally identify you. In cases where personal data is voluntarily provided through online forms, purchases, or Service usage, we treat the combined data as personal data.
You have the option to disable cookies in your web browser, but please note that this may limit certain functionality on our website.
Our website and application may contain links to other sites and pages. Once you leave our website by activating a link, we do not control the personal data or other information you provide to other entities. Accessing and using such websites is at your own risk.
If you have any inquiries regarding our privacy policy or wish to access or correct your personal data held by us, please contact us at the following address:
Easy Organic Limited
9/F, Wellington Place, 2-8 Wellington Street, Central, HK
We reserve the right to charge a reasonable fee for complying with data access requests, as permitted by the PDPO.
In case of any discrepancy or inconsistency between the English and Chinese versions of this Privacy Policy, the English version shall prevail.
We regularly review and update this Privacy Policy, with updates posted on our website.
Last Updated: August 2023
